Canada’s Cultural Mosaic Takes Centre Stage.
Mirror
Image.
A Platform Created
for the Canadian Marketplace.
Platform has pioneered an innovative new approach to pre-construction sales and marketing. For the very first time, builder and buyer come together to be heard, seen, informed and entertained in an experiential environment.
This is the response to real estate’s continued evolution: up to 85% of the market – that’s who you’ll find on Platform.
Translate Each Project’s
Market Position.
A Direct Channel
to Your Best
Customers.
Reach the multicultural audiences who hold unprecedented purchasing power in real estate. Underscored by precision insight and targeted communications, Platform resonates across Toronto’s cultural enclaves, the diverse backdrops of Markham and Mississauga, and the rich tapestry of Southern Ontario.
The builder’s brand essence deepens, allowing them to get closer than ever before to their buying audience.
Activate Each
Culture in Canada.
Discover the
Sheer Magnitude
of Your Market.
Platform’s team of real estate professionals is as diverse as the country itself. Agents hail from various cultures and offer a wealth of insights and understanding, ensuring that each buyer’s journey is met with empathy and respect .
Platform actively addresses challenges related to community belonging and cultural sensitivity, addressing every individual’s needs with the highest level of inclusivity.
Star the Builder.
Stand in
the Spotlight.
In a melting pot of languages and scripts, diverse stories create a unanimous narrative. Your name, your project and your message headlines it. You have the ability to offer the story that transforms lives, the lifestyle that transcends borders.
If you put everyone in Toronto and Southern Ontario on a platform, it only stands to reason that the builder takes the spotlight: holding attention, offering opportunity, launching lives.
Engage
the Sale.
Captivate
Your Audience.
Like the cultural festivals that dot Canada’s calendar, Platform hosts events that bring together people from all walks of life.
These gatherings aren’t just opportunities to preview the launch of new communities; they’re moments where cultures collide and connections are forged – a sense of belonging that goes far beyond the transactional nature of real estate.
Alex Leung
Partner
aleung@platformrealtypartners.com
As CEO of Platform Realty Partners (PRP), Alex is responsible for overseeing PRP day to day and long-term strategy for the growth of the Corporation and plays a key consulting role with developers Alex has over 14 years of experience in sales and marketing with expertise both in pre-construction of low and high rise. Prior to the launch of Platform Realty Partners, Alex held executive leadership positions with high profile developers such as Great Gulf, SmartCentres and most recently Emblem Developments. He has also held the title of Broker of Record for their in-house brokerage. He has led his past teams with extensive knowledge in floorplan design, marketing, pricing branding and sales strategies. Some Projects he has led in the past; One Bloor, Yonge and Rich, Monde, X2, Hot Condo, Home on Power, ArtWalk Condo and Design District. In 2022, Alex overachieved the difficult market by earning the National Award for Sales Team of the Year.
Steve Cicekian
Partner
scicekian@platformrealtypartners.com
As President of Platform Realty Partners (PRP), Steve is responsible of the day-to-day activities of PRP and growing the portfolio of the organization. Prior to Platform Realty Partners, Steve held the title of Vice President at Baker Real Estate, Cresford Developments and most recently Emblem Developments. Steve has over 10 years of experience in managing sales for preconstruction developments across the GTA. He has exceeded over $4 Billion in sales with a proven track record in outperforming sales and targets with the ability to shift strategies even in the toughest market. Steve has launched over 5000 housing units and numerous mixed-use projects throughout the GTA. In a very challenging market, Steve was able to achieve the National Award of Sales Team of the Year in 2022.
Samantha hung
Partner
shung@platformrealtypartners.com
Samantha brings 12+ years of sales and operation experience to provide further momentum to Platform’s continued success. Samantha is responsible for operations and management, oversees the administrative and sales team, and provides senior sales support. She began her career in 2011 and has played a key role in the successful launches for 50+ high-rise and low-rise developments in the GTA, selling over 15,000+ units.
Discover
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